Category: Starting a Business

You likely rely on your work computer to run your small business, so less-than-stellar performance can affect your bottom line. Upgrading with a whole new computer, monitor and accessories won’t be cheap, and the technology won’t stay fast or advanced forever. You can save a lot of money by educating yourself on how to upgrade your existing computer. A great place to start would be to identify your computer’s underlying issue. Is your computer slow, or does it just overheat?… Read More

Marketing can eat up a slim budget, but some of the best things in life are still free! These marketing tips cost nothing in cash –although your time and talent will be required. Learn how to do more on a shoestring budget with these proven promotional strategies. 10 Ways to Market Your Business for Free 1. Teach something Making money as a public speaker is noble, but doing it for free is some of the best advertising. Offer to lead… Read More

Have you had it with your boss? Want to pursue your passion instead of building someone else’s dreams? You’re not alone. According to a recent Small Biz Trends survey, those two notions motivate nearly fifty percent of aspiring entrepreneurs. But are those reasons enough to take the leap of faith and leave your current job to start your own business? The first few years of running a business can be volatile. And though two-thirds of businesses will survive their first… Read More

Congratulations. You’ve reached a milestone that many business owners dream of. Not only have you hired employees to help you complete everyday tasks, but now you need to hire or work with existing management to take your business to the next level. The need for more employees indicates positive growth. But over time, a growing staff and expanding business can also mean you have less time to do the things that matter. That’s particularly true when it comes to developing… Read More

It’s a common characteristic of business owners: the love of doing things their own way and having the flexibility for their passions in life. Sadly, many entrepreneurs find balance a problem, especially in summer, when kids are home, and family BBQs are in vogue. How does a thriving business owner push through the busy summer months and still embrace those values they hold dear? Here are a few ways many successful business pros keep family prioritized without neglecting their companies.… Read More

It used to be that getting traffic to your business meant shoppers walking through the doors. But today e-commerce businesses can get visitors from all over the world. Still, traffic— virtual or in person— is a key to getting sales. People need to find your store before they will buy from you. While massive marketing campaigns can run millions of dollars or more, there’s no reason you can’t employ smaller schemes to boost awareness and get people to your website, Etsy… Read More