Category: Running a Business

Understanding ROI in Digital Marketing

Understanding ROI in Digital Marketing

When you spend money in your business, your ultimate goal is to use it to make more money. Return on investment, or ROI, measures the return on investment of your small business activities, and those may include digital marketing. If you’re going to invest in digital advertising, you want to pay close attention to whether your ad spend is creating a positive return.  Here we’ll explain how to understand and measure digital marketing ROI, along with strategies for maximizing your… Read More
Overwhelmed by Business Finances? 7 Surefire Ways to Manage Your Business Finances Better

Overwhelmed by Business Finances? 7 Surefire Ways to Manage Your Business Finances Better

Sales and marketing, marketing, market research, product development, and customer service. These are just some of the areas that entrepreneurs have to manage in their small business. It’s no wonder they often feel overwhelmed.  And then there’s the most critical task for small business owners: managing small business finances. Ultimately, a business owner must manage cash flow well, and make a profit to be successful. But unless they have a background in accounting or finance, managing money in the business… Read More
What You Need To Know About Personal vs Business Expenses

What You Need To Know About Personal vs Business Expenses

Credit cards are a popular way to pay for purchases. They offer a convenient and safe way to pay for purchases, and rewards credit cards offer even more value when managed well.  When you’re a business owner, it can get more complicated though.  What happens if you use your business card for a personal purchase? If you can’t qualify for a business card, can you use a personal card for business expenses? What are the advantages of one type of… Read More
How Cash Flow Problems Start and How to Fix Them

How Cash Flow Problems Start and How to Fix Them

“It was a lot of things. Got too big too fast.” That’s Sydney in Episode 5 of the hit TV show, The Bear, talking to a coworker about why her catering business failed.  “Wasn’t exactly liquid enough for a brick and mortar. And so running it out of my garage was…stupid. My credit got destroyed.” Sydney goes on to describe how a botched job with an important customer sent her financially fragile business into a tailspin from which it never… Read More
How to Make the Leap from Residential to Commercial Cleaning in 2024

How to Make the Leap from Residential to Commercial Cleaning in 2024

If you run a cleaning company focused on residential house cleaning but are looking to expand your small business, it might be smart to consider offering commercial cleaning services. While the leap to commercial from residential cleaning is doable, there are some things you need to be aware of in the process. Commercial Cleaning Services Are Still in High Demand Consider every office, every store, every gym, and every restaurant within a one-mile radius of your house. All of those… Read More
Shop Pay: How It Works and Alternatives for Your Business

Shop Pay: How It Works and Alternatives for Your Business

Shopify is a leading shopping and ecommerce platform, and Shop Pay makes it even easier for small business owners to sell their products and services.  Here’s how Shop Pay works and how to decide if it’s right for your small business.  What is Shop Pay? Shop Pay makes it easy and fast for customers to buy items on your Shopify store or on Shop. They are able to save their email address, credit cards, shipping and billing information and use… Read More