Category: Running a Business

It’s a common characteristic of business owners: the love of doing things their own way and having the flexibility for their passions in life. Sadly, many entrepreneurs find balance a problem, especially in summer, when kids are home, and family BBQs are in vogue. How does a thriving business owner push through the busy summer months and still embrace those values they hold dear? Here are a few ways many successful business pros keep family prioritized without neglecting their companies.… Read More

It used to be that getting traffic to your business meant shoppers walking through the doors. But today e-commerce businesses can get visitors from all over the world. Still, traffic— virtual or in person— is a key to getting sales. People need to find your store before they will buy from you. While massive marketing campaigns can run millions of dollars or more, there’s no reason you can’t employ smaller schemes to boost awareness and get people to your website, Etsy… Read More

Few workers relish in the thought of punching the clock week after week -- hence the popularity of the office lottery pool. But there’s a stark difference between not wanting to work and despising every minute spent doing so.   A poor office culture can do a lot more than decrease employee satisfaction, though that alone should be concerning. When employees aren’t happy, productivity drops, negativity spreads, and turnover increases -- all things that can, directly and indirectly, eat away… Read More

Growing your business and expanding your brand typically requires at least some type of capital investment, and if your budget is thin, you may feel that you're in an ad-less corner. Fortunately, that’s not the case. Today’s business owners have several advertising avenues, many of which are free or pretty close to free. If you’re trying to build your business but can’t sink tons of money into your advertising efforts, then you’d be wise to add a few of these spots… Read More

The stats behind workplace loyalty aren’t what they used to be. The latest figures from the Bureau of Labor Statistics reveal that the median length of time a worker has been with their current employer (for both wage and salary careers) was 4.2 years in January 2018. This number varies wildly between generational groups, with the median tenure of workers ages 55 to 64 at 10.1 years, while those aged 25 to 34 had a median tenure of just 2.8… Read More

Looking for top talent? Join the club. Hiring has become an ultra-competitive sport, with a talent shortage emerging as a number one risk for organizations, according to Gartner’s latest Emerging Risks Survey. With so many companies searching for highly qualified candidates, it can be difficult to remain seen in what has become a flooded marketplace. However, there are a few ways you can increase your presence and remain relevant and visible to skilled job seekers. Develop a strong company culture… Read More