Category: Running a Business

Unhappy at Work, But is it the Right Time to Start Your Business?

Unhappy at Work, But is it the Right Time to Start Your Business?

Have you had it with your boss? Want to pursue your passion instead of building someone else’s dreams? You’re not alone. According to a recent Small Biz Trends survey, those two notions motivate nearly fifty percent of aspiring entrepreneurs. But are those reasons enough to take the leap of faith and leave your current job to start your own business? The first few years of running a business can be volatile. And though two-thirds of businesses will survive their first… Read More
How to Advertise Your Business on Social Media

How to Advertise Your Business on Social Media

Today, around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves according to Pew Research Center’s Social Media Factsheet. For small business owners, this translates to an opportunity to engage with new and existing customers while building brand aware Despite the popularity of social media platforms like Facebook, LinkedIn, Instagram, Twitter, TikTok or Pinterest, running paid ads on those platforms can seem overwhelming. Questions like “Which social media channel should… Read More
How to Level Up Management for Your Growing Business

How to Level Up Management for Your Growing Business

Congratulations. You’ve reached a milestone that many business owners dream of. Not only have you hired employees to help you complete everyday tasks, but now you need to hire or work with existing management to take your business to the next level. The need for more employees indicates positive growth. But over time, a growing staff and expanding business can also mean you have less time to do the things that matter. That’s particularly true when it comes to developing… Read More
6 Ways to Balance Work and Family Time This Summer

6 Ways to Balance Work and Family Time This Summer

It’s a common characteristic of business owners: the love of doing things their own way and having the flexibility for their passions in life. Sadly, many entrepreneurs find balance a problem, especially in summer, when kids are home, and family BBQs are in vogue. How does a thriving business owner push through the busy summer months and still embrace those values they hold dear? Here are a few ways many successful business pros keep family prioritized without neglecting their companies.… Read More
15 Ways to Drive Traffic for Small Businesses on a Budget

15 Ways to Drive Traffic for Small Businesses on a Budget

It used to be that getting traffic to your business meant shoppers walking through the doors. But today e-commerce businesses can get visitors from all over the world. Still, traffic— virtual or in person— is a key to getting sales. People need to find your store before they will buy from you. While massive marketing campaigns can run millions of dollars or more, there’s no reason you can’t employ smaller schemes to boost awareness and get people to your website, Etsy… Read More
How to Build a Positive Office Culture

How to Build a Positive Office Culture

Few workers relish in the thought of punching the clock week after week -- hence the popularity of the office lottery pool. But there’s a stark difference between not wanting to work and despising every minute spent doing so.   A poor office culture can do a lot more than decrease employee satisfaction, though that alone should be concerning. When employees aren’t happy, productivity drops, negativity spreads, and turnover increases -- all things that can, directly and indirectly, eat away… Read More