What Are the Benefits of Financing Your Marketing Spend?
In 2012, Dollar Shave Club spent $4,500 on a 90-second YouTube video titled “Our Blades Are F***ing Great.” Thanks to the crude tone, it went viral instantly. Forty-eight hours later, the company found itself with millions of views and 12,000 new orders. As a small business owner, you already know how powerful marketing can be. But what if you don’t have the cash flow you need to fund campaigns? The good news is that financing can help. Let’s explore how… Read More