Category: Running a Business

Balance One Supplements is a family owned business that specializes in the manufacture, supply and distribution of premium dietary supplements. James Wilkinson, CEO and co-founder,  has found influencer marketing to be key to his growth.  “As a small business owner of a DTC brand, I've extensively relied on influencers to build a community around my brand and to attract and retain loyal customers,” he says.  You may have heard the term “influencer marketing” but aren’t sure exactly what it means.… Read More

When you’re running a business, finding customers is the goal. But repeat customers can be even better for your bottom line. And while a great product can drive repeat business, often you need even more than that.  That’s where customer loyalty programs come in. They can offer perks that get your customers back in your store (or back on your website), incentives to talk about your business on social media, or rewards for referring other customers.  Here’s expert advice for… Read More

Small business taxes can be both a headache and an opportunity. They can be complicated, due to myriad tax requirements for small businesses. But they also provide an opportunity to benefit from valuable tax deductions that reduce your tax liability.  To make sure you file your taxes accurately and on time, your best bet is to use bookkeeping software or hire a bookkeeping service, and work with a tax professional such as a CPA. Your accountant can answer questions about… Read More

As a dietary supplement company, accepting a variety of payment methods is crucial for success. From secure payment gateways to advanced fraud detection tools, merchant processing can streamline payment transactions, expand your customer base, and reduce fraud and chargebacks. In this article, we’ll explore the many benefits of merchant processing for dietary supplement companies and how it can help take your business to the next level. Understanding Merchant Processing for Dietary Supplement Companies Before delving into the benefits of merchant… Read More