Category: Growing a Business

Given the number of consumers who use social media, your marketing strategies for various platforms can be as influential for your small business's growth as what's on your business credit report. Take Twitter, for instance. Per the site's data, it has 316 million monthly active users who send 500 million tweets each day. 500 million is a daunting number, and you might be wondering how your business is going to get noticed in such an enormous sea of tweets. Here’s… Read More

After successfully running your business for a few years, you're probably tired to doing the work of five people. Now, it's time you hire some help so you're doing the work of only three or four. Before you post a "now hiring" sign in your business's window, there's some paperwork that must be completed, insurance that must be set up and best practices to review regarding the hiring process. Here's an overview of what's in store: The Paperwork If you… Read More

Get your store to stand out from the pack. Whether it’s Fourth of July or football Sunday, people have plenty of reasons to visit liquor stores.  But when the competition is right down the road—or even across the street—what is it about your establishment that makes it stand out? (more…)