Category: Growing a Business

One Entrepreneur’s Journey from Bucket Band to Booming SEO Business

One Entrepreneur’s Journey from Bucket Band to Booming SEO Business

Dan Shure, owner of Evolving SEO, has had a unique entrepreneurial experience. He grew up in an entrepreneurial family. His father, a professional sculptor, owns two businesses. Shure started his first business as a teenager and has created several other successful businesses along the way. Now, he runs a small SEO company that provides search engine marketing services to clients, from site audits to content strategy to best practices training. Additionally, Shure is a MOZ associate and hosts the “Experts… Read More
The Minimum Wage Debate at a Glance: Should Businesses Pay Their Employees More?

The Minimum Wage Debate at a Glance: Should Businesses Pay Their Employees More?

The minimum wage is widely debated in the U.S. Proponents make the case that the minimum wage helps the lowest earners, while opponents claim that the minimum wage destroys jobs by forcing businesses to slow or eliminate hiring in order to comply. Small business owners generally hate increased regulation. It's a top complaint (along with taxes) on survey after survey of small business owners, year in and year out. So as the minimum wage debate starts to heat up again this year,… Read More
Snapchat Marketing: How to Get More Customers

Snapchat Marketing: How to Get More Customers

Upon its introduction to the social media arena, Snapchat may have seemed like a fly-by-night app esteemed by teens and pre-teens without much purchasing power. But all that has changed. With over 300 million active users, Snapchat reaches 41% of 18-34 year olds in the U.S.  And when it comes to the fact that 55% of users follow at least one brand, 60% of videos, including Snap Ads, are watched with the sound turned on, and the projected Snapchat ad… Read More
How To Know If You Should Start A Business In Your 70s

How To Know If You Should Start A Business In Your 70s

When you start a business, plenty of people will think you’re crazy, even if they don’t say it to your face. The fact you’re taking a risk and seizing an opportunity might make them both nervous and envious. But what if you start a business in your 70’s? George Schofield, who started two businesses in the seventh decade of his life, was thrown for a loop when a retired corporate executive he met with essentially told him he should be… Read More
How to Suck All the Joy Out of Work in 4 Easy Steps

How to Suck All the Joy Out of Work in 4 Easy Steps

We all pay emotional taxes. They're our fees for the privilege of living. Heartbreak, disappointment and stress are par for the course. But not all emotional taxes are created equal. Worrying about what the neighbors think of your car is a waste of energy. Worry about your child's progress in school is not. The former inspires nothing but negativity, and is avoidable. The latter inspires positive involvement in the life of a loved one, and demands your attention. The workplace is an ideal setting for… Read More
How to Sell Your Products on Alibaba

How to Sell Your Products on Alibaba

Alibaba may have started off as a modest B2B company in 1999, but today, the international commerce company’s claims to fame includes a U.S. IPO that exceeds Google, Facebook and Twitter combined, and more than $7.6 billion in revenue for Q4 of 2016. Alibaba can be a great channel by which to break into international markets and expand your global presence. Getting started is easy, but to make the most of your Alibaba engagement and see a boost to your bottom line,… Read More