Category: Growing a Business

Cash Flow vs. Profit: What’s the Difference?

July 10, 2019 Gerri Detweiler

Even if your small business is profitable, you can risk running into cash flow problems. How? If you don’t have enough liquid cash (cash flow) on hand to pay your expenses on time, your business can fall behind on payments. And that can mean higher interest rates or late fees, while slow payments can hurt your business credit scores. Many business owners don’t truly understand what cash flow is when compared to profit, but the difference is essential. Miranda Marquit,… Read More

How to Advertise Your Business on Social Media

May 27, 2019 Gerri Detweiler

Today, around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves according to Pew Research Center’s Social Media Factsheet. For small business owners, this translates to an opportunity to engage with new and existing customers while building brand aware Despite the popularity of social media platforms like Facebook, LinkedIn, Instagram, Twitter, TikTok or Pinterest, running paid ads on those platforms can seem overwhelming. Questions like “Which social media channel should… Read More

Rocket Lawyer Review: Worth the Cost for Your Small Business?

January 21, 2019 Linsey Knerl

Business owners are busy. They don’t have time to learn every aspect of the modern business world, and that includes contract law, articles of incorporation, and property leasing. Unfortunately, hiring a lawyer isn’t always in a small business’ budget, especially during the first few years of business, where you might not have the cash flow to justify the expense. Then, there’s the matter of the independent contractor, who rarely needs more than a few one-off documents and certainly won’t be… Read More

My Business is Pre-Qualified, What’s Next?

January 4, 2019 Ben Luthi

Getting pre-qualified for a business loan is a great way to find out what terms you might qualify for. But a pre-qualification offer is just the first step in the application process, and it’s no guarantee you’ll get approved. If you’ve received a pre-approval letter in the mail or pre-qualified with a lender by yourself, here are your next steps. 1. Compare multiple pre-qualification offers If one lender has pre-qualified you for a certain offer, it’s possible that others will… Read More

How to Set Goals With Your Employees for 2022

January 3, 2019 Linsey Knerl

It’s the start of a new year, and now that everyone’s social media feeds have finished filling with “My 2021 updates,” we can look forward to an overwhelm of “My 2022 goals” lists. Goals in themselves are effective tools for real change, provided they are used correctly. Unfortunately, the numbers show that we aren’t very good at following through on what we set out to accomplish. Depending on who you ask, the failure rate for resolutions of all kinds can… Read More

How to Help Your Small Business Recover After the Holidays

December 26, 2018 Jennifer Lobb

Every year, businesses the world over spend a significant amount of time and money ramping up for the holiday season, and then, just like that, it’s over. As quickly as Halloween seemingly rolled into Thanksgiving, the New Year is here, and the holiday rush is a mere memory. But what about your business efforts? After weeks, if not months, of running at max strength, what do you do once the inevitable Q1 lull hits? As you close our 2018 and… Read More