
Tiffany Verbeck
Content Manager

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The “businesses for sale” market refers to the sector that deals with selling and buying businesses already in operation. It’s made up of a wide range of industries and sectors, from small local businesses to large enterprises. The market is influenced by a variety of factors, including:
Like all markets, the “businesses for sale” market is dynamic and can vary significantly based on regional and local conditions. Factors like government regulations, tax policies, and cultural norms can also shape market dynamics.
Buying an existing business can offer several advantages and disadvantages for small business owners. Here are some pros and cons to consider when finding the right business to purchase:
Pros
Cons
Ultimately, you’ll want to consider both the advantages and disadvantages, as well look closely at the specific business and its market conditions. Conducting due diligence, seeking professional advice from a business valuation expert, and creating a well-informed business plan can help mitigate risks and increase the chances of a successful acquisition.
There are several ways to find businesses that are for sale. Here are some common strategies to help you locate businesses that are on the market.
There are online platforms dedicated to buying and selling businesses. Websites like BizBuySell, BizQuest, and BusinessesForSale.com offer listings of businesses for sale across different industries and locations. These platforms let you search for businesses based on specific criteria, like industry, location, and price range.
Working with a business broker can help you access a wider range of businesses for sale. Brokers specialize in connecting buyers with sellers and often have a large network and access to confidential listings. They can help you navigate the buying process, negotiate deals, and provide guidance throughout the transaction.
Engaging with professionals such as lawyers, accountants, and financial advisors who work with businesses can provide access to potential opportunities. They may be aware of businesses looking for buyers or have connections with business owners who are planning to sell.
If you have a specific industry or location in mind, you can proactively reach out to business owners to ask about their interest in selling. This approach requires research and targeted communication, but it can lead to discovering businesses that are not actively listed for sale.
Some industries have specialized publications, websites, or newsletters that feature businesses for sale within their niche. These resources can provide insights into opportunities within your industry.
When searching for businesses to potentially buy, having a clear understanding of your own criteria, budget, and objectives will help streamline the search process and focus on opportunities that line up with your requirements.
When people think of successful businesses, they often first think of flashy startups like Google or household names like Target. But there are a lot of lesser-known businesses with less of the pizzazz that provide fantastic opportunities for any entrepreneur looking to buy an existing company. More localized businesses or family-owned companies can have a proven track record of success, be profitable, and provide stability for you as an investor.
There are many types of businesses that might be more low-key than a billion-dollar tech startup or high-profile company but are profitable and stable. These businesses include:
When you’re looking to buy a business, it’s best to look at the financial details and potential for future performance rather than being drawn in by a shiny idea. Making sure the business is a stable investment is the best way to set yourself up for success.

Codie Sanchez, the author of Main Street Millionaire, recommends buying “boring” businesses for several reasons gleaned from podcast interviews, articles and websites:
Established product-market fit: One of the primary reasons startups fail is because they fail to establish a viable product that has a strong market demand. “Boring” businesses, by their nature, address basic human needs and already have a proven customer base. This greatly reduces the risk of investment failure.
Existing cashflow: Unlike startups that often require significant upfront investment and may operate at a loss for years, “boring” businesses are typically already generating positive cashflow. This allows investors to recoup their initial investment more quickly and potentially use the profits to expand the business.
Lower multiples at purchase: Because these businesses are not seen as “sexy” or high-growth, they often sell at lower multiples of their cashflow than other businesses. This can mean a bargain opportunity for savvy investors.
Opportunity for expansion: Through operational improvements, branding, and strategic acquisitions, investors can increase a “boring” business’s profitability and, in turn, its valuation multiple at the time of exit. For example, Sanchez increased the profitability of her laundromat holdings, making them significantly more valuable when she eventually sold them.
Potential for roll-ups: The fragmented nature of many “boring” industries allows for a roll-up strategy, where an investor acquires multiple smaller businesses, consolidates them under a single brand, and achieves economies of scale. This can lead to significant multiple expansion upon exit.
Less competition: Fewer investors are interested in acquiring many of these businesses, making it easier to find good deals and negotiate favorable terms. This often means sellers are more willing to offer seller financing, further reducing the upfront capital required by the buyer.
Simplified operations: Many of these businesses have relatively straightforward operations that can be easily systematized and managed by hired operators. This allows investors to be less hands-on in the day-to-day running of the business while still benefiting from the profits.
Elaine Pofeldt, journalist and author of The Million-Dollar One-Business and Tiny Business, Big Money, shared these thoughts about these types of businesses:
“Many people don’t realize the potential for profits in ‘boring’ businesses. Neither did I–until I worked on my most recent book, Tiny Business, Big Money. ‘Boring’ businesses can be incredibly lucrative if you know what categories to look at.
“To research the best businesses for ‘tiny’ teams (those with 1-20 employees, but primarily 1-4 employees), I analyzed US government data with my team on the average revenue and average payroll for businesses under every industry (NAICS) code in America to find out which had the most money left over after making payroll.
“We used this approach because payroll is the biggest cost in many businesses. The amount left over gives us an inkling of the possibility for profit. Of course, there are other costs in many businesses that could reduce profits, and it is important to do your market research and due diligence on any business you plan to buy. For instance, a lease may be a significant part of a business’s budget. A good small-business accountant with expertise in your target industry can be your best friend when it comes to understanding a business’s finances.
“Many of the businesses with the most money left over after payroll were very unglamorous.
“A couple of examples from the appendices of the book, which include the top 200 niches:
“Butter creameries with fewer than 5 employees averaged $26.3M in annual receipts, with an average payroll of $849,538. That means they had about $25.4 million left over. I’m told their payroll is so small because there is a lot of automation in this industry. (It’s) definitely a category to explore!
“Another hot one is business-to-business ecommerce–for instance, selling office supplies online. Among businesses with 5 to 9 employees, the average revenue was $16.6 million, with payroll of $331,000. The owners had $16.2 million left over after payroll. Some of that would likely go toward costs like maintaining an ecommerce store, advertising, and shipping, but an online B2B ecommerce store could potentially be a very lucrative ‘boring’ business to buy.
“I should point out that even if a ‘boring’ business falls outside of your areas of expertise, you may be able to partner with another buyer who has complementary skills, or an owner who wants to scale back and values your skill set. Let’s say you don’t know breakfast cereal manufacturing (another hot category now open to small teams because of the outsourced manufacturing trend)–but you’re great at sales. You could partner with someone who knows the industry and use your sales skills to find more customers.
“Interestingly, many of the Main Street retail businesses that people fantasize about running had very little total average revenue, relative to the others studied, and the least money left over after making payroll. This may reflect that some are businesses that take in cash and could be under-reporting their revenue, but it is something to consider when buying a business.
“One example: Beauty salons. For shops with less than 5 employees, average receipts were about $120,000, with an average payroll of $34,310. The low average payroll may reflect that some salons are using part-time stylists or those who are independent contractors. Their average revenue minus payroll is about $86,000.
“What if you’re passionate about this category and still want to buy a salon? Make sure you find one that is above average, financially, or it will be hard to generate meaningful returns on your investment.
You may find that your life is more fun with a ‘boring’ business than a “fun” business where it is hard to break even.”
Though the exact steps may vary somewhat, most buyers will want to incorporate the following 7 steps into the process of buying a business.
1. Decide what you want.
Running a business is hard work, so you want to carefully choose the kind of business you want to own. The right business should combine your skills and/or interests with the potential to build a profitable business. Everyone wants a high cash flow business, but if you really don’t like the business you may find it hard to stick with it or grow it.
You’ll want to research the business model and industry, as well as the company itself.
2. Prepare financially.
How much money can you afford to put toward the purchase price? What are your credit scores, and how much will you be able to borrow for a business acquisition loan? How long will it take before you can pay yourself a salary, and how will you survive financially until then?
3. Find a business to buy.
If you’ve ever bought a house, you know that sometimes things fall together quickly and sometimes it takes a long time to find the right house, get your offer accepted, and close. Patience at this stage can pay off. Rather than rushing into a less-than-ideal business, be willing to take time to find the right deal using the resources in this article.
4. Make your offer.
Here’s where you decide how much you think the business is really worth. Like buying a house, it may involve some back and forth negotiations. A broker can prove very helpful here. Contingencies can protect you if the seller wasn’t completely truthful and you uncover issues during the next step of the process.
Another option is to sign a letter of intent that will allow you to proceed to the next step before making a formal offer.
5. Do due diligence
Thoroughly vet the prospective business, and enlist the help of professionals to minimize expensive surprises. (See more details about the due diligence process below.)
6. Secure financing
If you need financing, and if the seller is willing to wait for you to get financing, you can apply for a loan at this stage. If you have already been preapproved, this step can go more quickly though that’s not always possible.
7. Close the deal
You legally purchase the business and transition to full ownership.
With any new venture — whether that’s forming your own business or buying an existing one — you’ll need to both conduct due diligence and address legal considerations to ensure compliance, mitigate risks, and protect your interests.
Due diligence is the process of thoroughly investigating and assessing a potential business opportunity before going ahead with it. You’ll need to gather relevant information (like the asking price vs. the fair price), analyze these details, and make informed decisions before agreeing to a sale of the business. Due diligence helps you understand the risks, opportunities, and overall viability of the business you’re forming or acquiring.
During due diligence, you’ll want to think through the following aspects:
In addition to due diligence, you’ll want to consider several legal aspects when forming or acquiring a business. While the specific legal requirements may vary depending on the jurisdiction and type of business entity, some common legal considerations include:
It’s a good idea to consult with legal professionals to ensure that all legal requirements and considerations are adequately addressed when you’re acquiring or forming a business. Using a business formation service is one of the best ways to form a business and make sure you’re compliant.
When you buy a business, you may need a significant amount of money to cover startup costs like the purchase price and the down payment. You may also need working capital if the cash flow of the business isn’t currently strong, or if you want to introduce new products or services.
There may be a variety of sources for this capital, including private funding (from investors, personal savings, and/ or loved ones) or from lenders, including traditional banks or lines of credit.
Some of the best business loans include term loans and SBA loans. Retirement funds ROBS accounts are also popular for this purpose. It may also be possible to buy a business with a business credit card if the price is right and your credit limits are large enough.
Most lenders require good credit and may check business credit scores, a down payment (or strong collateral), and will scrutinize financials carefully.
You also may be able to use seller financing for some or all of the purchase price. Seller financing is an agreement between the buyer and the current owner to pay for the business over time. When structured properly, seller financing can benefit both parties. The seller may get a broader pool of buyers. The buyer may have time to ramp up revenues before getting a traditional loan.
Examples of sources for business acquisition loans include:
SBA Loan by SmartBiz
For high cost projects with long repayment. No immediate funds needed.
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Funding Amount
Cost
Repayment Terms
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Intermediate-Term Loan by Kapitus
Great for established businesses looking for large capital amounts.
Pros
Cons
Funding Amount
Cost
Repayment Terms
Funding Speed
Nav is the only platform that can show you what business funding you can qualify for — before you apply. Let your business’s details work for you to find your business’s best funding options like loans or business credit cards faster. Get actionable cash flow insights, ways to help better your business credit, and more today.
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Buying an existing business can be a very smart move, as long as you do your due diligence to understand any weaknesses and problems the business may be facing. It can often be easier to improve an existing business that’s doing OK, compared to starting a new business from scratch.
If you’re serious about buying a business, take the time to thoroughly research your options, and to investigate the type of business you want to buy as well as looking at specific opportunities. Avoid getting too emotionally invested in a specific business early on; make sure you thoroughly research how financially viable it is.
It’s also a mistake to gloss over financial data or to make a “handshake” deal. Buying a business is a big investment of your time and money: do it correctly. Work with a business broker and/or an attorney with experience in business acquisitions.
Cost can be one disadvantage of buying a business. If a business is successful, the owners will want to sell for an attractive price. That may require the buyer to dig deep and exhaust personal resources or take on a significant loan to purchase the business.
Undisclosed problems are another potential pitfall. If the buyer isn’t careful they could end up with financial or legal problems the seller didn’t share.
An existing business may be set in its ways and easily challenged by startups with more innovative products or services.
A new owner may find it necessary to change operations, or staff. They may find it necessary to create new revenue streams to make the company more competitive. Employees may resent those changes, even if they are necessary.
Equipment may be nearing the end of its useful life, and require new equipment leases or equipment financing that add to operating costs.
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Content Manager
Tiffany Verbeck is a Content Manager for Nav. She uses her 8 years of experience writing about business and financial topics to oversee the production of Nav’s longform content. She also co-hosts and manages Nav’s podcast, Main Street Makers, to bring small business owners together to share tips and tricks with a community of like-minded entrepreneurs.
Previously, she ran a freelance business for three years, so she understands the challenges of running a small business. Also, she worked in marketing for six years in a think tank in Washington, DC. Her work has appeared on sites like Business Insider, Bankrate, and Mission Lane.